Lisa& Partner Spotlight: NORNORM

Office
NORNORM makes highly adaptable, subscription-based office furnishings for the modern workplace.

What we’re doing together: We are Nornorm’s financial partner in helping to make circularity the new norm. We provide capital and help manage assets to support their long-term growth.

Impact so far: Our joint projects have already shown significant impact on CO2 reduction, with up to 70% reduction in climate impact.
Interview with Emil Steenhouwer, CFO of NORNORM
Can you tell us a little bit about how you first started working with Lisa&?
Lisa& reached out to us and we were immediately impressed by their innovative model that focuses on circular businesses, which aligned perfectly with our goals. We had been considering implementing a similar model ourselves, as we hadn’t found anyone else taking significant steps toward funding circularity. Discovering Lisa& was a pivotal moment, and our initial conversations centered around their approach and how it could support our mission.
What challenges or projects are NORNORM and Lisa& tackling together?
Together, we are working to make circularity the new norm. For businesses to adopt circular models with full product ownership on a subscription basis, having a finance partner is essential. This requires upfront capital to scale and manage assets. Lisa& plays a crucial role by understanding the long-term value of these assets and providing the necessary financing to support our growth.
Do you have any stories of successes you’ve had together?
Yes, aside from the general benefits mentioned earlier, we have successfully financed part of our growth in Scandinavia with Lisa&’s support. They are integral to our future scaling efforts and, consequently, our impact on the market.
Are you able to share any metrics or performance data for the period in which you’ve worked with Lisa&?
We are still in the early stages of our partnership, but the initial results are very promising. Our joint projects have already shown significant impact on CO2 reduction. You can read more about our efforts and the up to 70% reduction in climate impact we’ve achieved with Lisa&’s support on our circularity page: Nornorm Circularity.
Published at August 22, 2024
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